Direct
Compete for similar customers, categories or decisions.
Core methodology
100 references.
One position.
Brandile 100 selects and organizes up to 100 competitors and benchmarks to build a comparable competitive universe and reveal the brand’s position with context rather than through a convenient comparison.
See how it worksUniverse Design
Who enters the comparison matters as much as the calculation.
Adjacent
Compete for attention, budget or a nearby problem.
Aspirational
Represent a desirable level of maturity or positioning.
Digital references
Set relevant standards for UX, content, authority or discovery.
Reading architecture
Breadth without losing traceability.
Each brand is observed within a documented method. Criteria have rubrics; evidence has a source; results have a version.
12dimensions
60base criteria
2main readingsMaturity + Competitive Position
1Brandile Score
LIST LOCKED
The universe is frozen before the score.
This simple rule protects the method from a very human distortion: changing references after seeing the result.