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01 · Scope
We define market, geography, audience, objectives and analysis boundaries.
Process
From the right question to an action plan.
Brandile defines the scope, selects the competitive universe, collects evidence, freezes the dataset, calculates and interprets results to deliver a comparable, traceable reading oriented to decision-making.
Talk about your brand01
Freeze before score.
The universe and dataset are frozen before calculation. This reduces the temptation to adjust reality after seeing the result.
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02 · Universe
We select and classify the competitive references.
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03 · Evidence
We collect signals and record source, timestamp and context.
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04 · Scoring
We apply rubrics, weights and relative position.
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05 · Interpretation
We turn discrepancies, strengths and gaps into prioritized decisions.
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06 · Report
We deliver an executive reading that can be understood quickly and audited when necessary.